Strategy refers to a complex web of thoughts,ideas, insights, experiences, goals,expertise,memories, perception and expectation that provides general guidance for specific actions in a pursuit of particular ends.
Strategies in necessary for adjust and co relate political, economic, technological and physiological factors.
In view of globalization strategy becomes inevitable to survive in all spheres. Strategy facilitate the business house to find out ways and means for their healthy survival, which is arising through thereat and constraints.
Strategy management which can help the management to explore the possible opportunity and at the same time to achieve an optimum level of efficiency by minimizing the expected threats.
Strategy helps to minimize competitive disadvantage and maximize the competition advantage.
In competing environment every business industry has a strategy to fulfill.
Strategy helps the employees to understand the business vision and mission to achieve. Strategy helps the management to take decisions at a appropriate manner in order to achieve organization goals which were set by the top management. While designing the strategies we need to consider internal as well as external environmental factors.
Strategy provides a clear understanding of purpose objectives and standards of performance.
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