The Nano,Nano car simple strategies

It’s small; just three metres long, but can seat four passengers. Most of all, it’s captured the attention of people across the globe like no other car, with the probable exception of the early assembly line Ford and the untoppleable Volkswagen Beetle
. The Nano, with its unimaginable price tag is expected to revolutionise the way people move on wheels. But that’s not all, soon budget buyers will have offerings from Mahindra and Bajaj.
While Mahindra’s small car will compete with the Nano with a price tag of Rs 1.3 lacs, Bajaj’s offering may take a few more years to join the race. So, is the city looking forward to driving away in a small car?
However, not everyone is satisfied with the offerings of the small car.an entrepreneur, says, “Small cars are in the limelight because they’re affordable. I expect this segment to have many more offerings in the near future.” Innovations made are nothing small in the Nano
Engine- Single balancer shaft is used..2 cylinder engine
Starter motor is borrowed from motorcycle
door handle uses 70% lesser parts compared to average European car
Window rolling mechanism is borrowed from helicopter- simpler mechanism
Adhesives used to put the bumpers to the body- Low cost
3 wheels lugs instead of 4
Hollow steering column as weight is more at rear
Weight of instrument cluster is 400 grams compared to normal car's which is close to 1 kg
Front Windshied designed to be cleaned by Single wiper
Thinner front tyres, thicker rear tyres- Cost cutting

Online business and management strategies

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