Globally there is a stiff competition in consumer durables. Many giants are trying to expand their share. L.G India has been progessing very much. Thier sales in A/C segment is up by 32.5% and in refrigrator segment sales up by 36%. Now company formulated new global strategy to cater the needs of higher value consumers since purchasing power in metros and big cities has gone up.
The reason for this success can be attributed to thiere strategic planning. A decade ago where japanese techonology was dominating the electronic segments. Today number of other player are in ther fray. As part of their business strategic management customers feed back which is the prime source to improve their installation capacity and providing best service. Branding is another area where their strategy to beat the existing market leaders. As part of HR strategy they have adopted work-life balance so that staff would enjoy working in LG. Leader ship played a vital role in success
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